I'm a Product UX/UI designer with 14 plus years of experience, mostly focused on e-commerce. I've worked with startups and global brands like Carrefour, McDonald's, and Electrolux, where I now lead product design and design strategy.

What really gets me excited is the full creative and strategic mix, especially how design decisions actually impact revenue and engagement. Because at the end of the day, design is only good if it works.

When I'm not designing, you'll find me training or doing sports.